HIVST demand creation via social media can reach unreached populations and increase awareness and uptake in Kenya, Nigeria and Uganda

HIV/TB Research 3 Mar 2024

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BACKGROUND HIV self testing (HIVST) has been proven to be effective in increasing demand for HIV testing among populations that are at risk of HIV acquisition. We piloted various social media platforms to disseminate messages on HIVST especially among younger audiences of 15 24 years in Kenya, Nigeria and Uganda

DESCRIPTION Using human centered design, demand creation messages were developed, and appropriate social media platforms identified based on preference of our target populations.