Background:

Undetectable = Untransmittable (U=U) remains abstract in Zimbabwe. We used human-centered design to inform a multi-level marketing campaign to articulate the benefits of HIV treatment and viral load suppression (VLS) in a way that resonates with U=U among clinical providers and people living with HIV (PLHIV).

What We Did:

Job aids complemented the campaign to help providers communicate VLS. 3 “B OK” bead bottles adapted from South Africa’s ‘Coach Mpilo’ were used to demonstrate how HIV treatment works with illustrations attached to each bottle to guide provider interpretation of client viral load (VL) test results.